Ali Hanan

• Creative director •

• Copywriter •

• Business transformer •








Ali is an amazing talent. Very smart, articulate and creative.
As well as rich creative skills Ali is also very strategic in her approach to her work.


She also is a strong leader of her teams, bringing out the best in all of them. A true natural with clients.


Ian Hayworth,

Global Chief Creative Officer, RAPP

Ali was drafted in (off the back of a glowing recommendation from a digital consultant) to steer the work in a more digitally interesting direction. Ali was a joy to work with.


A torrent of inspiring, on-brief ideas, coupled with proper craft skill and an inherent knack for writing great copy. But most of all she was an absolute joy to work with.


Gemma Knox,


Ali cares. About people, ideas, craft, awesome work, doing the right thing, what's best for the client, what's best for the agency and what's best for her teams. She's a tour-de-force, a stellar creative director and above all, a great person, someone I hope to work again with in the future.


Mark Teece,

Integrated copywriter, RAPP

There are people whom you meet in your working life that make a huge difference to you as a person and the work that you do. For me, Ali is one of those people.


A truly amazing creative, first and foremost, Ali has that uncanny ability to keep finding new and fresh answers to briefs that are seemingly done and dusted. Secondly, she is a first-rate writer – from books, to emails to headlines, Ali can do them all with aplomb. Add to these two incredible skills Ali’s capacity to support and mentor those around her, and what you have is a formidable creative force.


Simon White, Creative

Consultant, A Little Bird


DMA Finalist – Best Use of Film (‘Potential’)

DMA Finalist 2012 – Our birthday, your party

Campaign’s top 10 direct campaigns 2012 – Our birthday, your party

BIMA shortlist 2013 - #cheerstotheyear

Third Sector Awards Finalist – ‘Potential’, Guide Dogs DRTV

Flash-talking Campaign of the Month, Nintendo Campaign Magazine Digital Award

Best Customer Relationship Programme for O2

WebAward Competition – Outstanding Website WebAward,

New York Advertising Festival – Silver World Medal – Felix Purrsonal Organiser

New York Advertising Festival – Finalist Certificate for Creative Kitchen

Internet Business Awards – Shortlisted – Cats Like Felix Nestle

Innovations Awards – Winner – Felix Viral Campaign of the Month – PG Tips

The Times – Interior Book of the Year– Contemporary Glamour

FAB Finalist – Creative Kitchen


Last year, I was a key speaker at Silicon Beach, talking about the challenges brands face in the 21st century. The fact is 92% of adults wouldn’t care if all brands disappeared from the face of the planet tomorrow (Havas Media research). So creative work needs to truly capture minds to provoke a response - and a real connection. This is the philosophy I follow after 15 years’ experience working across some of the world’s great brands (Nike, Dulux, Philips, Carlsberg, Bacardi, etc) at some of London’s top agencies (Ogilvy One, AKQA, R/GA, etc).



Email:    Mobile: +44 7966 769 236

Creative director • Copywriter • Business transformer

Ali Hanan

Creative director

Great creative captures imagination, engages minds, sparks participation, elicits response.


Words seduce, inform, persuade. Great words turn interest into action, readers into customers.

Business transformer

Creative is just part of my story. Digital transforms businesses from the inside and changes behaviour.

Creative direction for campaigns, pitches, projects


Creative concepts


Creative and copy for all digital platforms: web, apps, social media


Content strategy, branded content, content creation


Ambient, experiential, PR


Customer relationship marketing communications


Pitches and bid proposals


Creating new customer behaviours and brand experiences


All advertising across channels


Digital business strategy


Mentoring and training junior creatives